I am constantly coming across alleged ‘business analysts’, many new to the industry, sauntering confidently into a project or an organization. Typically, the first thing they do when assigned requirements elicitation is organize a workshop. These people are engaging, charming, energetic, and, in many cases, evangelistic. They are very adept at gaining the undivided attention of their audience. However, their primary and, in most cases, their only concern is determining what the client wants and what the problem is without a thought to a workable action plan to improve anything.
Customer journey mapping is a great way to understand your customer intimately to provide insights into providing targeted customer experience that empower the customer positively to drive better business outcomes. This technique places the customer first with a deep emotional understanding, then looks backwards toward the experiences provided by the operating model, thus enabling good aspects to be reinforced and negative ones to be managed. It provides a complete 360 end to end experience of the customer to be realized driving customer insights, allowing more blue sky approaches to offsetting emotional deficits...
People sometimes say that requirements are about “what” and design is about “how.” There are two problems with this simplistic demarcation. This makes it sound as though there’s a sharp boundary between requirements and design. There’s not. In reality, the distinction between requirements and design is a fuzzy gray area, not a crisp black line. I prefer to say that requirements should emphasize “what” and design should emphasize “how.”
A few words to set up the story - my daughter is going to have a cyst removed from her left wrist. It's not a complicated procedure but she will be going in outpatient surgery on Dec 20 of this year. Now here's the business analysis part of the story.
Do you know? If not, should you? I’m using BA as an abbreviation for Business Analyst (really, though, it’s one who performs business analysis regardless of the title) and BOT for “Business Order Taker” (also an abbreviated term for ROBOT). They are different in the way they approach business analysis.
...Why, even with the word Analyst in our title, is the role of BA more associated with requirements rather than analytics? My hypothesis is pretty simple: If Business Analysts are not required to produce specific analysis related artifacts, then both analytical competencies and requirements efficacy will be diminished.
Many words have been written about the process of business analysis and how it can be performed on different types of projects. There are a multitude of tools and techniques which can be used plus methodologies and frameworks to suit a wide variety of circumstances. This makes it all too easy to get absorbed in the day-to-day detail and forget about the real purpose of business analysis – to fix a problem or provide the organisation with a new capability.
Quite simply, root cause analysis is a technique designed to unearth the real, often unknown reason why a business problem is happening, and then to propose a viable solution to fix it. BABOK explains that root cause analysis “can help identify the underlying cause of failures or difficulties in accomplishing business analysis work”[1] [emphasis added] and further clarifies that it is “used to ensure that the underlying reason for a defect is identified, rather than simply correcting the output (which may be a symptom of a deeper underlying problem).”
As businesses acknowledge the value of business analysis – the result of the absolute necessity to drive innovation through projects – they are struggling to figure out three things: (1) What are the characteristics of their current BA workforce, and how capable does their BA team need to be? (2) What is needed to build a mature BA Practice? (3) How are we going to get there?
“…The Analyst will [...] facilitate the identification, design and implementation of business and systems solutions in a rapidly growing and evolving business…” What strategic initiatives might a business analyst as described above discover, and how will they deliver the “business and systems solutions” in today’s 21st Century competitive environment?
I was very intrigued with this concept when I read it in the Business Analysis Body of Knowledge (BABOK). This concept is so powerful and if used more in organizations can produce remarkable events; however, I have found that Systems Thinking can only be utilized to its fullest potential if the culture of the organization allows for that. However, as business analysts this is a concept that we should have in our arsenal of tools...
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