Books for the Business Analyst


Writing White Papers: How to Capture Readers and Keep Them Engaged

Writing White Papers: How to Capture Readers and Keep Them Engaged
Statistics: 7267 Views // 0 Comments // Article Rating
Categories: Technical Writing

Author: Michael A. Stelzner
Paperback: 214 pages
ISBN-13: 978-0977716937

Insightful tips to master white paper writing and marketing The white paper is a crossbreed of a magazine article and a brochure. White paper guru Michael Stelzner reveals his secrets for creating compelling white papers that attract readers in droves. The first of its kind, Writing White Papers provides critical how-to details for every step of any white paper project—from performing the needs assessment to attracting prospects with creative marketing tactics. With this book, you will learn to:

•Create outlines that work
•Master interviewing techniques
•Focus content on your readers
•Inject persuasion into your paper
•Quickly find research data
•Write the core parts for any white paper
•Craft compelling titles
•Apply proven marketing techniques Whether you have been tasked to write a white paper for your company, are a freelance writer wanting to grow your practice or a student seeking to master the art of writing white papers, this book will be your priceless guide. 

COMMENTS

Only registered users may post comments.

Want to Add a Book?

Think we are missing a book for the Business Analyst or Systems Analyst? TELL US! WE'LL ADD IT!
Enter your Email address
Enter your Name
Enter your message
Send

 

More BA Books

BABOK 3.0 Flashcards BABOK 3.0 Flashcards

Hundreds of flash cards, color-coded by Knowledge Area with the most important BABOK® terms and ...


PMI-PBA Study Tables PMI-PBA Study Tables

Our PMI-PBA Study Tables give you an overview of the PMI-PBA domains in a comprehensive and detailed...


Value-Driven Project Management (The IIL/Wiley Series in Project Management) Value-Driven Project Management (The IIL/Wiley Series in Project Management)

In the traditional view of project management, if a project manager completed a project and had adhe...


Writing Better Requirements Writing Better Requirements

Teaches readers to get agreement on what users want before attempting to create solutions. -- Instru...


Service Oriented Architecture For Dummies (For Dummies (Computer/Tech)) Service Oriented Architecture For Dummies (For Dummies (Computer/Tech))

Many software development books teach you how to build the product right. This one focuses on buildi...


 



Upcoming Live Webinars

 




Copyright 2006-2024 by Modern Analyst Media LLC