Books for the Business Analyst


Writing White Papers: How to Capture Readers and Keep Them Engaged

Writing White Papers: How to Capture Readers and Keep Them Engaged
Statistics: 8079 Views // 0 Comments // Article Rating
Categories: Technical Writing

Author: Michael A. Stelzner
Paperback: 214 pages
ISBN-13: 978-0977716937

Insightful tips to master white paper writing and marketing The white paper is a crossbreed of a magazine article and a brochure. White paper guru Michael Stelzner reveals his secrets for creating compelling white papers that attract readers in droves. The first of its kind, Writing White Papers provides critical how-to details for every step of any white paper project—from performing the needs assessment to attracting prospects with creative marketing tactics. With this book, you will learn to:

•Create outlines that work
•Master interviewing techniques
•Focus content on your readers
•Inject persuasion into your paper
•Quickly find research data
•Write the core parts for any white paper
•Craft compelling titles
•Apply proven marketing techniques Whether you have been tasked to write a white paper for your company, are a freelance writer wanting to grow your practice or a student seeking to master the art of writing white papers, this book will be your priceless guide. 

COMMENTS

Only registered users may post comments.

Want to Add a Book?

Think we are missing a book for the Business Analyst or Systems Analyst? TELL US! WE'LL ADD IT!
Enter your Email address
Enter your Name
Enter your message
Send

 

More BA Books

Using Microsoft Visio 2010 Using Microsoft Visio 2010

Get comfortable with Microsoft Visio 2010, the latest version of Microsoft Visio. Don’t just read ab...


Web Design For Dummies, 2nd Edition Web Design For Dummies, 2nd Edition

Many software development books teach you how to build the product right. This one focuses on buildi...


Agile Estimating and Planning (Robert C. Martin Series) Agile Estimating and Planning (Robert C. Martin Series)

This is the eBook version of the printed book. Detailed, Proven Techniques for Estimating and Planni...


Agile Practices for Waterfall Projects: Shifting Processes for Competitive Advantage [Hardcover] Agile Practices for Waterfall Projects: Shifting Processes for Competitive Advantage [Hardcover]

Projects will soon be managed with a hybrid of Agile and traditional Waterfall processes. This highl...


AgileBA® Agile Business Analysis Handbook AgileBA® Agile Business Analysis Handbook

AgileBA is the first comprehensive set of guidance, framework and practices for the business analyst...


 



 




Copyright 2006-2025 by Modern Analyst Media LLC