Our job is to be trusted advisors and one area where we can establish trust is to help our stakeholders understand language that might be confusing to them. In order words, we can establish trust by translating technical complexity into business language. We BAs have always done this. We take customer requirements and translate them into something the technical folks can understand…and vice versa.  But what about translating in the digital world? We still need to translate, but it’s different. It’s more complex. 

We live in a time when business in many industries offer similar products and use comparable technologies. One of the last points of differentiation are processes, and the evidence is clear, in sector after sector: companies that figure out how to combine business domain expertise with advanced analytics to improve their internal and customer-facing processes are winning the market.  Let’s take a look at three of the many opportunities that the advanced analytics technologies developed over the past decade are creating for business analysts..

One of the three activities encompassed under Requirements Analysis is the process of ‘ Requirements elicitation’. IIBA’s definition of ‘elicitation’ is “An activity within requirements development that identifies sources for requirements and then uses elicitation techniques to gather requirements from those sources.”

However, this definition appears incomplete from an analyst’s point of view as it relies solely on the assumption that one can come up with requirements only by running elicitation techniques; however, the process of elicitation is not as simple and straightforward as it seems. Let’s see why.