My name is Deena Chadwick. I have 20+ years in business analysis and project management. 

My biggest goal is to bring Common Sense back to project and product delivery. 

I started a movement called The CommonSensical Approach. Commonsensical Approach is an approach to business analysis, technical writing, and project management that encourages making good decisions based on the perception of the situation and your past experiences and intelligence.

To learn more about The CommonSensical Approach, visit www.commonsensicalba.com