Entries for 'pomifritz'

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Customer journey mapping is a great way to understand your customer intimately to provide insights into providing targeted customer experience that empower the customer positively to drive better business outcomes.  This technique places the customer first with a deep emotional understanding, then looks backwards toward the experiences provided by the operating model, thus enabling good aspects to be reinforced and negative ones to be managed. It provides a complete 360 end to end experience of the customer to be realized driving customer insights, allowing more blue sky approaches to offsetting emotional deficits...

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This article extends design thinking into a process and method that uses a range of common Business Analysis techniques to drive engagement through collaboration. It provides more structure to either side of the creative process to one better frame the domain of concern, and secondly after creativity has produced ideas, to prototype, refine, test and learn. The article also positions this process as a better way to arrive at a business case or pre-project phase, since it provides enormous insights through an engaging discovery process; something that would never occur within a traditional environment into investigation investment feasibility.




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Strategy for Passing the CBAP Version 3 Exam
Apr 21, 2019
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Becoming a Certified Business Analysis Professional (CBAP) has been one of the most rewarding and challenging endeavors for me as a business analyst. ...

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