Entries for 'pomifritz'

19328 Views
17 Likes
0 Comments

Customer journey mapping is a great way to understand your customer intimately to provide insights into providing targeted customer experience that empower the customer positively to drive better business outcomes.  This technique places the customer first with a deep emotional understanding, then looks backwards toward the experiences provided by the operating model, thus enabling good aspects to be reinforced and negative ones to be managed. It provides a complete 360 end to end experience of the customer to be realized driving customer insights, allowing more blue sky approaches to offsetting emotional deficits...

31596 Views
28 Likes
4 Comments
This article extends design thinking into a process and method that uses a range of common Business Analysis techniques to drive engagement through collaboration. It provides more structure to either side of the creative process to one better frame the domain of concern, and secondly after creativity has produced ideas, to prototype, refine, test and learn. The article also positions this process as a better way to arrive at a business case or pre-project phase, since it provides enormous insights through an engaging discovery process; something that would never occur within a traditional environment into investigation investment feasibility.




Latest Articles

What Does a Technical Business analyst do?
Feb 17, 2019
0 Comments
The function of a technical business analyst is to bridge between business and technical teams. This can be undertaken in various forms. First, the br...

Featured Digital Library Resources 
Copyright 2006-2019 by Modern Analyst Media LLC