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Use Uncertainty to Win Business

Use Uncertainty to Win Business
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A bid is like a product that, once designed, the team must be able to deliver it. This delivery includes manufacturing the product, testing it, preparing the marketing for the product launch and finally launch it.  We propose a staged approach that replace guessing a number with qualitative investigation. The model suggested, distilled from experience, shows how estimates are transformed into effort and, ultimately, into a coherent story with a price tag attached.

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