The Modern Analyst Blog for Business Analysts

Last week I attended the Web 2.0 expo in San Francisco.  In case you thought that social media was just for  web 2.0 start-ups and teenagers, one of the cooler talks I saw was given by Scott Monty, the head of Ford Motor’s Social Media efforts.  I was so intrigued that I thought I would grab him for an interview.  He graciously agreed and here’s the result.  Enjoy!

 To watch in High Quality: after clicking play, click the “HQ” button that will appear on the bottom.

Some of the topics Scott tackles:

• Ford’s goal of becoming one of the world’s leading social brands.
• Setting content free.
• Innovation is made up of small tweaks on existing platforms that build value over time.
• How did Ford come to decide they needed a head of social media and how did they pick Scott.
• The two things coming up that Scott is most excited about: the Fiesta Movement and the evolution of Fordstory.com into Ford’s social media hub.

BTW, If you want to follow Scott on Twitter, its @scottmonty.

Barton George
Sr. Director, Business Development, Blueprint process mapping tool
Lombardi Software

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