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Webinar: The Digital Design Professional for Today’s Digital Ecosystem

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Wednesday, April 15th, 2020 at 10:00 AM Pacific (1:00 PM Eastern).


Today’s innovative digital solutions are driven by technology and disruptive business models. To design a digital solution, you need to consider hardware, software, the physical environment, and the desired business model as well as the people that will use the system. Look for example at a Smart Home solution where light, heating, doors, windows, cameras or smoke and water detectors can be controlled from anywhere (at home or abroad) by different devices like a smart watch, smart phones, or voice-controlled devices like Echo Dot, Google Home or HomePod. 

As a Digital Design Professional, you need to know and to understand the capabilities and limits of the available technology, in order to build the best possible digital solution that solves existing problems and meets the needs of the intended users. In short: The Digital Design Professional needs to understand the problem and solution space to create the best solution. 

The idea of digital design is to understand “digital” as a material to shape digital solutions, like the way a carpenter understands wood as their material to build solutions. We will show that this understanding significantly improves our ability to design a digital solution. 

When you attend, you will: 
  • Understand the relationship between classical materials science and digital design
  • Understand the idea of "DIGITAL" as material to shape a digital solution, 
  • Learn about the aspects of form, function and quality for the digital solution, and 
  • Learn how to differentiate between perceivable vs. underlying technology 

We look forward to having you join us for this event!

FEATURED SPONSOR: IREB - International Requirements Engineering Board

** Eligible for PDUs, CDUs. ** 

Kim Lauenroth, first chair of the International Requirements Engineering Board (IREB)
Chief requirements engineer at adesso AG

Kim Lauenroth is first chair of the International Requirements Engineering Board (IREB) e.V., and chief requirements engineer at adesso AG, one of the leading IT providers in Germany, Switzerland and Austria. Kim has over 15 years of experience in software and requirements engineering in different domains and in various roles including requirements engineer, project manager, and consultant. As first chair of the IREB, he is responsible for the overall strategy and long-term development of the IREB. As chief requirements engineer, he is responsible for the overall quality of RE methods in his company and helps his customers to develop effective and pragmatic methodological cultures for software development. Kim received his PhD in the field of requirements engineering and studied computer science, business administration and psychology.


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