ABOUT THE WEBINAR
Executives have unique issues when facing major transformation projects: they are accountable for the business case, the risk is higher, and there is extreme time pressure to achieve business outcomes. The perspective of executives is NOT project-centric; executives must focus on guarding the customer experience throughout the process of transformation and to ensure this is not only maintained but improved. This session is a practical guide for executive leadership on how mining TRUTH dramatically alters major transformation success rates and magnitude of return.
Learning objectives:
FEATURED SPEAKER: Keith Ellis, Chief Marketing Officer StereoLOGIC Ltd. Keith Ellis is the number one rated webinar speaker in Modern Analyst history and Chief Marketing Officer for the process mining company StereoLOGIC. He has been an executive in the technology industry for over 25 years whose career started with the industry trend-watcher International Data Corporation. More recently he has held roles as CEO, COO, board member, investor or mentor to various technology companies. He is Chairperson of the International Institute of Business Analysis and well-known for his research into the drivers of project success which also earned him a MSc in Computer Science from Lancaster University.
FEATURED SPONSOR: StereoLOGIC Ltd.
Download slides -> Executive Guide to Using Process Mining to Succeed in Major Transformations
Download video -> The BA’s friend or foe? How to fit Requirements Engineering into Agility
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