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Webinar: The Business Analyst Catalyst: The Role of the BA in Today's Business World

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An effective organizational strategy should harden the intention behind mission and vision into goals that define the future direction—a direction that must reflect clear context, defined boundaries, and precise capabilities in order for programs and projects to reach intended targets with optimal success.

Business analysis transforms those aspirations into actionable scope by capturing, refining, confirming, and prioritizing the needs to be fulfilled. Only then is project management ideally positioned to achieve the reality envisioned by the strategy.

This means that successfully developing and implementing strategy requires a true partnership between the executives who define it and the business analysts and program and project managers who carry it out. All parties need to understand each other’s perspectives, challenges, and roles, and then regularly interact with each other to confirm alignment, efficiency, and feasibility. Eliminating any part of this undermines that partnership and the mutual clarity of purpose that it promotes.

This webinar defines a concept labeled “the enterprise triple constraint” as the integration of strategy, analysis, and implementation. Without professional business analysis as the catalyst between dreams and reality, projects become exploratory initiatives burdened with avoidable cost, delay, and risk of failure.

Participants will leave this webinar with practical techniques for both communicating and applying the concepts presented, all based on actual experience and real results. 

Learning Objectives: 
  • Learn how business analysts can leverage their role as the custodians and implementers of strategy 
  • Learn the concept of “the enterprise triple constraint,” and understand how integrating its three pillars of strategy, analysis, and implementation optimizes organizational success 
  • Learn how to communicate and apply practical techniques that maximize the business analysts’ impact on their organization 
** Eligible for PDUs, CDUs. ** 

Mike Zambruski, MBA, PMP, CBAP, Senior Instructor
TwentyEighty Strategy Execution

Michael S. Zambruski is a senior trainer and consultant with more than 30 years of experience providing strategic planning, comprehensive business analysis, and complex program and project management coaching to multibillion dollar international firms, small fast-growing companies, and entrepreneurs. He has played a key role in marketing, business development, process redesign, engineering, product development, manufacturing, quality control, product distribution, and technology integration activities.

Michael’s coaching and mentoring expertise derives from leading multimillion dollar projects, expanding market performance, designing financial decision models, creating new service concepts, leading crisis-reaction teams and building Project Management Offices at diverse organizations that include Travelers, UMass Memorial Medical Center, Unisys, Boeing, UConn Health Center, CIGNA, Lucent, and SBC. He has accumulated experience across all different industries and even supported federal government agencies.

Michael is a published author of two books, “The Business Analyzer & Planner” and “A Standard for Enterprise Project Management”, and has published articles that include “Steering Strategy to Success” (Project Summit & BA World, 2015), “The Enterprise Triple Constraint” (PMI and IIBA, 2014), “Understanding and Practicing Project Management as Part of a Business Continuum” (Project Summit & BA World, 2009), and “From Chaos to Order” (NASA, 2005).

Michael is a certified Project Management Professional (PMP®) and Certified Business Analysis Professional (CBAP®). He holds the Advanced Master’s Certificate in Project Management and the Professional Certificate in Business Analysis from George Washington University. Michael earned an M.B.A. from Southern Illinois University and a Bachelor of Science from Georgetown University. He is also a member of the Project Management Institute, International Institute of Business Analysis, and the Business Relationship Management Institute.

PDU & CDU Information: PDUs & CDUs for Modern Analyst Webinars

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