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Webinar: Four Ways To Optimize Customer Data for Deeper Insights

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ABOUT THE WEBINAR

To keep up with rapidly changing customer demands, businesses need to gain deeper insights into their customer data. However, business analysts must deal with increasing volumes and complexities of the data before they can deliver better insights relating to customer targeting and marketing spend. Register now for this webinar and see how business analysts can utilize 4 best practices to deal with the increasing volume and complexity of customer data:

1. BLEND your customer data from multiple sources to deliver a comprehensive view of your interactions
2. CLEANSE the data in a few simple clicks to remove bad data, outliers, and null data for better insights
3. PREDICT highest lifetime value customers without having to know how to program or code in R
4. VISUALIZE your data-driven analysis and increase your speed to insight
Attend this webinar and see how Alteryx and Microsoft Power BI enable business analysts to optimize customer data in order to generate deeper insights.

** Eligible for PDUs, CDUs. **

FEATURED SPEAKERS:

Jen Underwood, Principal Program Manager, BI Microsoft
Jen is a Microsoft Principal Program Manager of Business Intelligence & Analytics. She works with external groups, customers, channel partners, MVPs, BI professionals and application developers to better connect the outside world to engineering. She also held roles as an Enterprise Data Platform Specialist and a Business Intelligence Consultant for Big 4 Systems Integration firms. Throughout most of her ~20 year career she has been researching, designing and implementing data warehousing, business intelligence and predictive analytics solutions. Jen holds a Bachelor of Business Administration degree from the University of Wisconsin, Milwaukee and a post graduate certificate in Computer Science – Data Mining from the University of California, San Diego.

Dan Ganancial, Alliance Marketing Manager
Alteryx
Dan is a product marketing professional with experience in the technology, financial services, and sports/entertainment industries. Dan currently focuses on partner marketing efforts of Alteryx with Microsoft and Qlik. He has held several roles in his career related to consultative sales, business development, and marketing where he has produced a strong record in driving both customer and revenue growth.

Scott Jones, Senior Solutions Engineer
Alteryx

Scott is a Senior Solutions Engineer and has been with Alteryx for 6 year. Prior to this spent 13 years as an RF Engineer in the Telcom space designing, testing and optimizing cell site networks. Three of those years using Alteryx to automate the work.

FEATURED SPONSOR: Alteryx

Download slides -> Four Ways To Optimize Customer Data for Deeper Insights

Download video ->MP4