Webinars - Business/Systems Analysis

All Business Analysis Webinars | Search

Webinar: 5 Secrets of Blending Customer Data for the ROI-driven Analyst

Statistics:Article Rating (4829 Views) (0 Comments)


Analysts need a quick and easy way to analyze complex data sets and measure ROI quickly. At Bunchball, the Director of Analytics & Insight faced a similar challenge trying to build data models to measure client engagement. In this webinar, hear Keith Conley, Director, Analytics & Insight at Bunchball, discuss the 5 secrets of how they use Alteryx and Tableau to combine loyalty and engagement data with client, sales and attribute data to show the impact they are having on client ROI.

See how Bunchball enhanced how they analyze and communicate their impact on client ROI and empowered their analysts with:

* Easy blending of customer information from multiple data sources to determine what marketing programs are driving the highest value customers

* Repeatable and scalable data blending workflows, resulting in efficient data analytics across multiple projects

* A way to present results visually so business users can easily spot key insights .

** Eligible for PDUs, CDUs. ** 

Keith Conley
Director, Analytics & Insight

Since joining Bunchball in 2011, Keith Conley has been instrumental in defining the value proposition and proving the business impact of gamification. As a critical member of Bunchball’s client services team, he aligns digital strategy with technical implementation and provides pathways to optimization to ensure clients fully realize the benefits of their gamification initiatives. Previously, Keith served as a communications strategist for Young & Rubicam and an analytics manager for Universal McCann. In these roles, he generated attitudinal and behavioral measurement plans and guided global and/or national branding and direct advertising initiatives for a variety of firms, including Microsoft, HP, Wells Fargo, the NCAA and Palm, Inc.

Maimoona Block
Alliance Marketing, Alteryx
Maimoona Block is an Alliance Marketing Manager at Alteryx and is focused on understanding the challenges line-of-business analysts face – with the ultimate goal of helping them find solutions to their analytic problems leveraging Alteryx and Alteryx technology partners.

Ross Perez
Sr. Product Marketing Manager
Tableau Software

Ross Perez is a Sr. Product Marketing Manager at Tableau Software. His job is to market and promote Tableau's many technology partners, whether they be databases, ETL tools or extensions. A large part of his role involves using Tableau’s business intelligence software to help identify new ways that Tableau's customers can take advantage of the technologies that Tableau integrates with. He has been able to speak about topics related to big data, visualization and visual best practices at SXSW, Techweek, O’Reilly Strata, Google Gauge and the Tableau Customer Conference. Ross is also the Chairman of the Iron Viz Championship, a visualization competition held at the Tableau Conference every year.


Access webinar ->  Webinar: 5 Secrets of Blending Customer Data for the ROI-driven Analyst

Download slides -> Slides: 5 Secrets of Blending Customer Data for the ROI-driven Analyst

PDU & CDU Information: PDUs & CDUs for Modern Analyst Webinars

Only registered users may post comments.



Copyright 2006-2024 by Modern Analyst Media LLC