I am going to work for a retailer who has a store and online presence but wants to launch a project to unite the experience (true multi [or omni] channel) and bring some development in house.
We will use an agile development approach but still capture requirements in use case format months ahead of the development.
Does anyone have any suggestions or key learnings on approaches or things to cover? For example, is it wise to do a detailed customer data analysis upfront before trying to unite the channels, what are the things to look out for, what mistakes do companies make etc. Any suggestions welcome!
Hi,
I suggest you call a meeting with stakeholders to scope out what is involved in the project:
Business goal / outcomes
Business drivers
Stakeholders
High level requirements
Business processes involved
Systems involved
Issues, constraints, dependencies, etc
Even look at high level schedule / phases and indicative costs
Kimbo
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