Got this case study, given a RFP and i need to write requirements for this..can anyone help me here?i mean how to start..
OVERVIEW
XXX is seeking a qualified vendor to design and develop a website promoting the entrepreneurial opportunity and support resources in the communities that have completed our XXX program.
SCOPE OF PROJECT
The Design Challenge
* Inspire, empower, and support entrepreneurs within the Certified Entrepreneurial Communities.
*Communicate each community’s unique personality, resources, and opportunities for entrepreneurship
*Celebrate community entrepreneur success stories
*Highlight regional quality of life available to entrepreneurs while maintaining excellent connectivity and proximity to regional and global markets; (think culture, authenticity, creative class, knowledge economy, sustainability)
*Entrepreneurs are often visionary and big-idea oriented. The site needs to reflect this but also convey success requires hard work and strong fundamental business acumen
*Successful entrepreneurs are able to make their products sticky – this site should be sticky
*It needs to be locally accessible at the same time as being globally sophisticated
*This site should be so successful in supporting and promoting entrepreneurship that it becomes recognized as a model
*Include a youth component that supports XXX promoting entrepreneurial thinking and innovation with youth in their communities (ages: high-school and college)
Additional Details
*The site will initially covers 14 ABC communities across WNC and will need the capability to be extended to cover entire 23-county XXX region
*Site will include an overview of the XXX program and information on how new communities can get certified
*Site must be powered by a content management system that is easy to use and enables XXX staff to maintain content
*Vendor is expected to provide copy writing for site content; XXX will provide the information necessary to generate the site copy
*Site must include site tracking software like Google Analytics
Primary Audience
* Entrepreneurs (internal to WNC and external) that are starting a business or seeking to grow an existing small business
* XXX community stakeholders
Secondary Audiences
*People looking for a good place to start a business
*Policy Makers
*Entrepreneur Support Organizations
*Large Industry
*Investment Communities
Desired Actions
*Visitor learns about entrepreneur support resources (to be measured via visitor click through patterns)
*Contact a community’s designated contact person
Possible Features (we want to hear your ideas as well!)
*Community pages: each community being able to communicate its personality and the type of entrepreneur opportunities want to promote; their local resources; contact information; link to their own websites if applicable
*Entrepreneur spotlights: rotating between all spotlights the top level; limited to specific communities at the community level; each spotlight to be linked to an entrepreneur
*Expandable entrepreneur resource guide that details the various support organizations and programs available to entrepreneurs in XXX communities
*Integration with major regional entrepreneurial event calendars (Blue Ridge Entrepreneurial Council, Mountain BizWorks, etc)
Thanks a lot in advance