After grouping the feedback statements by topic then each statement must be classified as positive or negative and assigned a weight.
"I really liked the layout of the content" - positive statement (Layout: +1)
"I found the navigation to be a little confusing" - negative statement (Navigation: -1)
Some judgement comes into play here. Should all statements be equally weighted (+1, -1)? Or, should qualifying words such as "a little" reduce the weight of the statement. Perhaps we assign the navigation category a value of (-.5) for this statement.
Sum Up and Visualize
After all of the individual statement weights have been assigned, the negative and positive weights are separately totaled for each category.
- Layout/Structure (-3, +9)
- Navigation (-8, 4)
- Style/Aesthetic (-2, 11)
The histogram can now be constructed from these totals.
A strong visualization can substantially enhance qualitative information. Using a sentiment score chart, the product team can easily visualize the data and plan future work and resources by focusing on those areas where change will be most impactful.