The phrase sounds like local jargon. If we observe the plain english meaning we get "Define each business area."
How to define them?
Try some of the following
- Top level manageent reports
- Number of staff
- Revenues and costs
- The core value they contribute to the organsaition, customer, shareholders etc
- High to mid level business processes
- The IT systems each unit uses
That will take a few days to put together :)
Make sure you confirm this is what hey are expedting. Feel free to email (via the Modern Ananalyst profiles) me if you want some help.
Craig